1. Overall trend: the popularity of new energy vehicle users is heating up, and the popularity of pure electric vehicles has rebounded
First, let’s take a look at the overall trend of new energy vehicles. In June 2022, the number of new energy vehicle users’ purchase intentions increased by 29.2% month-on-month, a month-on-month increase of 20.7% compared with the previous month, and the market popularity continued to rise and the growth rate continued to expand.
In June this year, the proportion of pure electric vehicle purchase intentions among new energy vehicles accounted for 70.6%, a slight increase of 1.1% compared with the previous month, and the proportion of car purchase intentions bottomed out; the proportion of plug-in hybrid vehicle purchase intentions accounted for 26.8% , a slight decrease of 1.4% compared with the previous month, the proportion of car purchase intentions began to decline after a continuous increase; the proportion of user intentions for extended-range models was only 2.5%.
2. Trends by model level: the proportion of sedan users declined, and the proportion of SUV intentions increased
In June, the purchase intentions of sedan, SUV and MPV users in new energy vehicles accounted for 54.5%, 43.9% and 1.6% respectively. The proportion of car user intentions decreased by 1.5% from the previous month, and the share continued to decline. The proportion of SUV user intentions continued to rise, increasing by 1.4% month-on-month. The proportion of MPV user intentions increased by 0.1% month-on-month in June, and the proportion of intentions is still low.
3. Trends by type of manufacturer: Chinese brand share increases, joint venture brand share decreases
In June, the proportion of Chinese brand users’ intention to purchase a car increased by 0.3% compared with the previous month, reaching 78.0%, and the popularity of users has increased. The share of intentions from users of joint venture brands was 19.1%, down 0.1% from the previous month. The share of imported brands showed an upward trend. Chinese brands are still the main force in the new energy market, but with the accelerated deployment of joint ventures in the new energy field and the entry of foreign brands, the market competition in the new energy field will intensify, and the integration of the industrial chain will also accelerate. In the post-subsidy era, only companies that truly master core technologies will have a competitive advantage.
4. Trends by region: non-restricted cities are the main market players, and users in developed eastern and southern regions are more active
In June this year, the five provinces with the highest proportion of car purchase intentions included Guangdong, Zhejiang, Jiangsu, Shandong, and Henan, with Guangdong taking the lead with a proportion of 15.0%. The share of the top 10 provinces with car purchase intentions has accumulated to 68.6%, an increase of 2% compared with the previous month, and the regional concentration of the market has further improved. Among all provinces, the proportion of user intentions increased in 9 provinces, while the proportion of intentions in 16 provinces declined. Among them, Shanghai, Jiangsu, and Zhejiang increased the proportion of user intentions by 2.8%, 1.0%, and 0.2 respectively compared with the previous month. %, which are the 3 provinces with the highest increase in the proportion of intentions; Guangdong, Guangxi, and Sichuan decreased the proportion of users’ intentions by 0.9%, 0.6%, and 0.4% respectively, which are the 3 provinces with the largest decline.
5. Trends in price-specific areas: car purchases in low-priced areas have cooled, while car purchases in mid-to-high-priced areas have heated up
Price is one of the most important factors for users to consider when buying a car, so let’s find out what the user’s intention for different price models is! In June this year, 29.4% of users in the price area below 120,000 had the intention to purchase a car, down 0.8% from the previous month; 33.2% of the users in the 120,000-200,000 price area had the intention to purchase a car, up 0.1% from the previous month; 20- The proportion of user intentions in the price area of 300,000 was 21.0%, an increase of 0.1% from the previous month; the proportion of user intentions in the price area of 300,000 to 500,000 was 12.0%, an increase of 0.1% from the previous month; the proportion of users in the price area above 500,000 It was 4.4%, up 0.6% from the previous month.
By analyzing the user intention data of the past 12 months, it is found that from July 2021 to June this year, the proportion of user intentions in the price area below 120,000 decreased by 11.6%, and the low-price market shrank; 6.6%, the market popularity has maintained a substantial increase; the proportion of user intentions in the price area above 200,000 has increased by 5%. Among them, the share of the 200,000-300,000 price area has increased significantly, and the proportion of leads has increased by 4.2% in the past 12 months.
6. Trends by manufacturers: The pattern of leading manufacturers is stable, and Chinese brands are still dominant
In the increasingly fierce market competition, the competition for users among various car companies is also intensifying. Looking at the market in June, the proportion of TOP 10 manufacturers’ car purchase intentions accounted for 65.9%, an increase of 1.8% compared with the previous month, and the market concentration has further improved. Among the ten manufacturers, 5 manufacturers achieved an increase in the proportion of user intentions. The manufacturer with the largest share increase was GAC Aian, leading the top 10 manufacturers with an increase of 1.8%; the manufacturer with the largest decrease was Great Wall Motor, with a decrease of 1.0% . BYD and SAIC-GM-Wuling are still the two most favored manufacturers by users, with user intentions accounting for 29.7% and 6.0% respectively, and their top positions in the market are solid.