In July, the domestic automobile production and sales completed 2.455 million and 2.42 million respectively, a month-on-month decrease of 1.8% and 3.3%, and a year-on-year increase of 31.5% and 29.7% respectively. Although the production and sales data in July decreased month-on-month, it is still the highest value in the same period of the past year. . The production and sales of new energy vehicles continued to play a driving force, completing 617,000 and 593,000 vehicles respectively, an increase of 1.2 times year-on-year, and a market share of 24.5%. Below, we will analyze the consumer market in July based on the dealer’s monthly lead volume and gain insight into the future trend.
In terms of passenger cars, production and sales in July were 2.21 million and 2.174 million, down 1.3% and 2.1% month-on-month, and up 42.6% and 40% year-on-year. It is worth noting that, driven by the policy of halving the purchase tax, the domestic sales of fuel vehicles in July increased by more than 200,000 units over the same period of the previous year. New energy vehicles have become the main new driving force in the domestic auto market. In July, domestic new energy vehicle production and sales continued to maintain a rapid growth momentum, with 617,000 and 593,000 vehicles completed respectively, an increase of 1.2 times year-on-year, and a market share of 24.5%.
Compared with the first half of the year, the growth rate of domestic auto production from January to July turned from negative to positive, and the decline in sales continued to narrow. Judging from the data on the volume of leads, consumers’ enthusiasm for car purchases declined after a short-term surge stimulated by the policy. The volume of leads declined slightly in July, down 0.2% month-on-month.
From the end of June to July, a total of 12 policies or notices related to the automobile industry were issued by the state and local governments, including 6 at the national level and 6 at the local level, involving policies to promote automobile consumption, policies to encourage new energy, and policies to promote automobile circulation.
At the national level, the Ministry of Industry and Information Technology, the National Development and Reform Commission, etc. have issued a number of policies to encourage the application of new energy in public areas such as public transportation; the Ministry of Commerce and other departments have launched policies to invigorate the circulation of automobiles and expand automobile consumption; the executive meeting of the State Council continued to exempt new energy vehicles Purchase tax, addressing industry concerns. Locally, since June, the relevant policies to promote consumption have been implemented. In July, the policies were more focused on the relevant management aspects of the automobile industry, including the management of intelligent and connected vehicles, the management of online car-hailing, and the relocation of used cars. Local governments have also begun to pay attention. The landing application of new technologies involves the landing of new technologies such as connected vehicles and fuel cell vehicles.
The proportion of clues in cities at different levels reflects the difference in the popularity of car purchases in the corresponding cities. Since June, the epidemic situation in first-tier cities such as Beijing and Shanghai has been effectively controlled, and the number of leads has rebounded significantly. The rebound stabilized in July, and the proportion of leads in first-tier cities has been slightly The proportion of leads in second- and third-tier cities dropped by 0.1 percentage points to 25.4%. After rising for 6 consecutive months, second-tier cities dropped by 0.6 percentage points to 30.2% this month; the proportion of third-tier cities continued to drop by 0.3 percentage points to 20.1%; the proportion of leads in fourth-tier cities and below all rebounded to varying degrees.
Among the first-tier cities, Beijing performed outstandingly in terms of lead volume, and its share of lead volume increased by 3.6 percentage points month-on-month; in second- and third-tier cities, Changchun and Tangshan saw rapid growth in lead volume, and the proportion of lead volume increased by 0.8 and 4.4 percentage points respectively, which is worth maintaining in the market. city of interest. Fourth-tier and lower-tier cities show a more differentiated situation. From the perspective of cities at all levels, the lead volume data in Beijing, Sichuan, Hebei and other places show the trend of increasing car buying interest in the local market, while the lead volume data in Shandong, Guangdong and other provinces reveal the trend of cooling down the car buying interest in the local market .
In July, the proportion of leads of various brands fluctuated little, and the proportion of leads of Chinese brands increased slightly, reaching 30.4%; the proportion of leads of luxury brands remained stable at 25.7%; the proportion of leads of overseas mainstream brands accounted for the highest proportion, accounting for 30.4%. was 43.9%.
In terms of brands, among Chinese brands, BYD is still in the leading position, and has obvious leading advantages, but the proportion of leads has declined, down to 18.4%; Geely Auto has significantly increased the proportion of leads, up 2.2 percentage points to 11.7 %, jumping to the second position of Chinese brands; the proportion of Changan Automobile’s leads dropped to 11.5%, giving up the second place.
Among the overseas mainstream brands, SAIC Volkswagen’s lead volume continued to increase to 19.2%, consolidating its top position; FAW Toyota’s lead volume increased by 2.1 percentage points to 9.6%, surpassing GAC Honda and ranking fourth among overseas mainstream brands s position.
Among luxury brands, FAW-Volkswagen Audi, Beijing Benz, and BMW Brilliance continued to occupy the top three positions with absolute advantages, while FAW Hongqi fell out of the top five positions, with Volvo and SAIC-GM Cadillac occupying the fourth and fifth positions respectively.
Overall, the proportion of leads in the group’s stores has narrowed, down 0.41 percentage points to 48.3%. The top ten group stores accounted for 15.8% of leads, an increase of 0.6 percentage points, showing a trend of concentration. In terms of the number of leads, the order of the top ten dealer groups in terms of the number of leads in the group stores has not changed since June, and the proportion of each group is basically stable.
From the distribution of brand leads of dealer groups, the top ten source of group dealer leads are mainly luxury brands and overseas mainstream brands. Only GAC Commerce has the highest share of leads from Chinese brands, reaching 29.8%, an increase of 0.1 percentage points from the previous month.
In July, the consumption promotion policy continued to play a role, and automobile production and sales reached a record high; new energy vehicles continued to play a market driving force, with a market share of 24.5%. The data on the volume of leads shows that the volume of leads in first-tier cities has stabilized after a rebound, and the proportion of leads in low-tier cities has rebounded. The subsequent consumption in low-tier cities is expected to increase the driving force of the overall market. At the same time, the amount of leads of the group showed a trend of concentration, and the ranking of the amount of leads of each dealer group was stable. Overall, the national and local consumption promotion policies will continue to play a role. In the second half of the year, with the arrival of the peak consumption season and the convening of auto shows in various places, auto consumption is expected to usher in a new wave of climax.