As of November 2022, China’s automobile market will once again face the severe test of epidemic situation. According to the statistics of the National Health and Family Planning Commission, as of November 30, there were more than 4200 newly confirmed cases every day in China, and more than 30000 asymptomatic infected people. Especially in Beijing, Guangzhou, Chongqing and other key auto consumption areas, this round of the epidemic has had a greater impact. With the prevention and control measures taken by various regions, recent car shows and other activities gathering the popularity of the car market have decreased. The situation of dealers closing their stores is more obvious, and consumers’ enthusiasm for buying cars has weakened.
Affected by this, the number of people who pay attention to cars, SUV, MPV and new energy vehicles has declined to a certain extent. Among them, the MPV market, which mainly meets the needs of business travel, is under the greatest pressure, and the decline even exceeds the impact of the epidemic in March and April this year. The new energy vehicle market, which has attracted much attention this year, has also felt the cold, and the number of people concerned has also declined significantly. The worries and doubts of car buyers about the consumption prospect are increasing, or will lead to increased downward pressure on the future automobile consumption market.
In front of the cold winter, what changes will happen to the list. Release the “November Passenger Car Attention List”, let’s see which models can withstand the test of the market, and which new cars are available to the public. Who is the focus of consumers’ attention, a flash in the pan or a winner?
Model dimension:
1. The top three car models of concern are Lincoln Z, BMW 3 Series and Audi A6L
2. The top three SUV models are Tesla Model Y, Honda CR-V and Song PLUS New Energy
3. The top three MPV models are Buick Century, Buick GL8 and Trumpchi M8
New energy dimension:
The top three new energy vehicles are Tesla Model Y, BYD Han and BYD Qin PLUS
Data source: List data of the last day of each month in the auto home attention list
Influenced by the epidemic, the car market attention in November declined as a whole, and the top position of the attention list basically continued the trend of last month. Among the 20 cars on the list, only one new car was on the list. The sudden outbreak of the epidemic not only disrupted consumers’ life, but also silenced the car market, which has been the main consumer of cars.
As the only bright spot in the car market, MG MULAN was officially launched by the famous brand of SAIC Motor Corporation on November 10. Among the original models, the 425km flagship version and 520km luxury version were added, with the national subsidy of 147800 and 153800 respectively. The two new models filled the price gap in the original version, forming a complete price band from 129800 yuan to 186800 yuan, so as to achieve better market coverage. At the same time, the two new cars provide more comfortable and intelligent driving configurations to meet the needs of different consumers.
Unlike the quiet car market, the SUV attention list in November was more active. Although the top three positions in the list continued the competitive situation last month, three new cars among the 20 models on the list met with consumers, bringing some vitality to the slightly silent market.
All three new cars are located in the compact SUV market, and two of the newly released new cars are from Chang’an Auchan X5 PLUS under Chang’an and Lion Platinum Group under Kia brand. Chang’an Auchan X5 PLUS focuses on the 100000 yuan SUV market, forms a more comprehensive product portfolio with Chang’an’s “CS” series, and forms a competitive pattern of high and low matching and multi punch attack. However, Kia Lion Platinum is aiming at the market competition space of the main joint venture at the level of 200000 yuan. 1.5T+8AT has abundant power. Combined with the starting price of 179800 yuan, it will not lose any ground in the competition between Toyota RAV4 Rongfang, Honda CR-V and many other powerful models. At the same time, the two new cars both use the most popular borderless front air grille, which makes the appearance style of fashion and sports full display and attracts the attention of many consumers.
In addition, the newly modified Mitsubishi Outlander also played an important role in attracting attention, and its ranking on the list jumped significantly. The selling price range of new cars is 1698-229800 yuan. As a new generation model, the new car can be said to have ushered in a comprehensive upgrade and transformation. In terms of appearance, the new Outlander is obviously more aggressive. It follows the family design language of “Dynamic Shield”, and its length, width and height are 4710/1862/1745mm, significantly larger than the current model. In terms of interior decoration, the new car uses black and white classic interior color matching, 10.25 inch central control suspension display, which is particularly eye-catching in the car interior. CarPlay, CarLife, Hicar car interaction functions are built-in, 10.8 inch W-HUD intelligent projection display system is added, and 360 degree high-definition panoramic image system is upgraded.
At present, the epidemic situation is undoubtedly the largest for the MPV market, which mainly meets the needs of business travel. From the data point of view, the overall number of followers of the MPV market in November has declined significantly, but the list that should have been insipid is not willing to be lonely, driven by the centralized listing of five new models. Among them, three newly launched new cars are all concentrated in the high-end MPV market of more than 300000 yuan. At this time, manufacturers choose to step up their efforts to enter the high-end MPV market, promoting the market to show an upward momentum. In the top three of the list, Buick Century, as a brand new flagship MPV under Buick, has received widespread attention from consumers once it was launched, and it directly focused on the top of the list and won the first place.
On November 3, Buick Century, a new high-end MPV under Buick, was officially launched. The new car launched a four seat version/six seat version with a price range of 529900 yuan to 689900 yuan. Comfort and configuration of interior design have always been the focus of high-end MPV models. For this reason, Buick Century Four is equipped with a 32 inch elevating intelligent screen, a 160 degree cloud seat with intelligent interactive experience, and Bose Executive Edition Yuezun audio system designed for the listening experience in the rear row. The six seat model adopts a 2+2+2 seat layout. The second row provides two full-size advanced nappa leather aerospace seats, and the third row is also an independent seat. Its seat frame is the same as the second row, and has rich functions, which improves the riding experience of the third row.
In addition, FAW Toyota Grevia officially opened the pre-sale. As the sister model of GAC Toyota Saina SIENNA, the new car has carried out a number of upgrades in interior details. The new car uses a full LCD dashboard with a three spoke multi-function steering wheel, a suspended 12.3-inch central control multimedia touch screen, and also the Toyota Safety Sense smart line safety system as the standard configuration of the whole system, so that it can occupy a place in the fierce market competition. Since the meeting with the public in August this year, ZEEKR 009, a new medium and large MPV vehicle with new energy and growing concern, was officially launched on November 1. The new vehicle is equipped with 8155 intelligent cockpit computing platform, commands and links 68 ECUs. In combination with the current popular 15.6 inch ceiling screen, it can realize the functions of switch access, wireless projection and so on, bringing a more comfortable and pleasant riding experience to the rear row passengers.