China’s auto market is facing greater competition, the trend of dual-line development of “new energy” and “intelligence” is becoming clearer and clearer, and consumers are gradually changing from parameter-driven to experience-driven car purchases, forcing car companies to use a clearer “user mindset” to build cars. “User Thinking” to build cars.
For ordinary users, in addition to the pursuit of intelligence, “charge fast” and “run far” is always the core demand, and the emergence of Zero B10 just solved the user’s two major pain points. It launched the 510km and 600km two kinds of range version directly compact SUV market entry range to 500km level, with 19 minutes to complete the 30%-80% fast charging ability, Zeropai B10 redefined the market segment of the three electric performance benchmark.
In addition, Norway will become the first country to completely ban the sale of fuel vehicles this year, a landmark event that will also drive the European market to accelerate the shift to electric vehicles. As a long time ago and European car companies have already cooperated with the zero run, will undoubtedly get a head start in this wave.
Product power to break the game, 500km range into the standard
Although the electric car market now seems to be taut 600km, or even 700km range, but in fact that are exclusive to high-end models. In the market of about 100,000 yuan, 400km pure electric range is the industry standard.
The Zero Run B10 directly stuffs a 56.2kWh battery into the entry model, bringing 510km of pure electric range, and the mid-range model reaches 600km of range. Behind this range is Zero Run’s insight into the real needs of users. According to the “2024 China’s Major Cities Commuting Inspection Report” released by the Ministry of Housing and Construction, the proportion of commuters with a one-way commuting distance of more than 25km has reached 8%, more than 8 million people.
According to the total commuting distance of 50km a day, even counting the loss or standby power consumption of the vehicle itself, the 510km range is enough to allow users to charge once a week or even twice in three weeks, greatly reducing the frequency of charging. The 600km version can easily meet the demand for short-distance driving between cities and even across provinces, which can expand the user’s travel radius to a certain extent.
This range performance is mainly due to Zero Run’s self-developed CTC2.0 Plus battery chassis integration technology and super energy management architecture. The former will be the battery pack, chassis structure depth fusion, not only improve the integration of the battery and space utilization, but also let the whole car torsional stiffness reached 36399N-m/deg, this data far more than the same class and even comparable to the luxury car.
The latter is through the 27-in-1 super inheritance thermal management module to manage the heat of each part of the vehicle, to improve the vehicle’s range performance in various temperature zones. It is worth mentioning that Zero Run has been optimized for working conditions in different climates around the world, and in the harsh cold zone of Northern Europe, the low-temperature decay rate is controlled within 12% through the thermal management module.
If range solves the problem of how far it can run, then fast charging relieves users’ anxiety about replenishment. The Zero Run B10 is equipped with a rare 800V silicon carbide high-voltage platform in its class, giving it a peak power of 160kW, and a SOC 30%-80% charging time of just 19 minutes. Basically, users only need 15 minutes to replenish a considerable amount of range, out on the road temporary energy does not need to wait in the car, buy a cup of coffee time will be enough to Zero Run B10 continue the next trip required range.
In addition, in terms of price, Zero Run also continued the line of technology universal. 510km comfortable enjoyment intelligent driving version starting at 99,800 yuan, standard with adaptive cruise control, lane centering driving, including the L2 level of driver assistance, and 600km LIDAR intelligent driving version is also only 129,800 yuan, become the only in the same class will be the only LIDAR down to less than 130,000 yuan of the model. Zero Run B10 can be said to have realized range parity, charging parity, and intelligent driving parity in this market of about 100,000 yuan.
In terms of the rights and interests of the purchase of the car, Zero Run is also given the sincerity of 99 yuan deposit can be offset against the purchase of 2000 yuan, a gift of 3680 yuan of home charging piles and installation services, the first owner can also enjoy the battery, electric drive, electric control, the whole car four lifetime free warranty, for the long time to hold the car for the user, this is quite a good warranty policy.
From China Zerodan to global Zerodan
Of course, Zero Run’s ambition goes beyond the Chinese market. At the launch site, Zhu Jiangming, chairman of Zero Run Automobile, emphasized many times that this is a model built for global users.
Behind the Zero Run B10 is the deep cooperation between Zero Run and two auto giants in volume. As a global strategic partner of Stellantis Group, Zeropont B10 will be localized in the Spanish factory in 2026, when Zeropont B10 will quickly enter the mainstream EU markets such as the UK, France and Germany with the help of more than 6,000 sales outlets of Stellantis across Europe.
In addition, Zero Run previously announced that it will reach a strategic cooperation with China FAW, Zero Run and China FAW will focus on technology sharing and cost optimization, joint research and development of models adapted to different regional regulations, such as the launch of the right-hand drive version of the Southeast Asia region, the Middle East market to strengthen the battery heat dissipation, and so on, to truly achieve the “global models, local adaptation”. This two-front globalization strategy has made it possible for the company to develop a new model to meet different regional regulations.
This two-line globalization strategy, in the Zeropace itself to play the three electric system, intelligent cockpit, intelligent driving and other aspects of the technical advantages, but also to leverage the localized resources of partners. In Europe, Zero Run B10 leverages Stellainis’ mature after-sales network, and its users can enjoy the same service quality and efficiency as local European brands. In China, the cooperation with FAW enables Zero Run to share its supply chain, reduce the cost of various core components such as batteries and chips, and then let the users benefit.
And most importantly, Zero Run’s overseas strategy is not simply product output, but technology output. In the cooperation with Zero Run, Stellantis takes Zero Run’s three electrics and intelligent driving as the core selling points, and fully presents Zero Run’s technological advantages to the European market.
In 2024, Zero Run’s overseas export volume reached 13,726 units, a significant year-on-year increase. And in the fourth quarter of FY24, due to the accelerated delivery of Zero Run C10, the export volume in Europe even exceeded 2,000 units in a single month. With the launch of Zero Run B10 overseas, Zero Run B10’s overseas sales are expected to increase significantly, becoming another Chinese EV brand with a firm foothold in Europe.