In the second quarter of 2022, in the sales structure of the pure electric passenger car market, SUVs, mini cars and compact cars accounted for about 34.9%, 27.6%, and 19.0%; the top three models in terms of sales of plug-in hybrid vehicles were SUVs , compact cars, and medium and large cars accounted for about 63.3%, 18.8%, and 13.9%. In June 2022, the sales of Model Y, Hongguang MINI EV, Song PLUS DM, Model 3 and other models were leading, with sales of 53,000, 46,000, 27,000 and 26,000 respectively, accounting for about 25.5% of the total market. Among the new car-making forces, in June 2022, Xiaopeng, Nezha, Ideal, Weilai, and Leapmotor were 15,295, 13,157, 13,024, 12,961, and 11,259 respectively, achieving 133%, 163%, and 11,259 respectively. Year-on-year growth of 69%, 14%, and 186%.

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In the pure electric vehicle market, a number of new models were launched this quarter, covering all levels of models, including compact cars and compact SUVs. Compared with the previous quarter, the vertical consumption quality index of all 2022q2 pure electric models has improved. Compared with 2021q2 and 2022q2, the vertical consumption quality index of all models steadily improved and improved significantly.
The longitudinal consumption quality index of 2022q2 micro / small pure electric vehicle is significantly higher than that of 2021q1. Among them, the sensory quality is slightly reduced, the price performance ratio is slightly improved, and the safety and performance design indicators are significantly improved. In this quarter, many micro / small new car models such as Zero run T03, EULA good cat, EULA good cat GT and little ant were launched, while lite and EULA black cat car models were not sold. The safety configuration, charging time, acceleration time, intelligent degree, range and other performance indicators of the new vehicle series on the market are ideal, which are better than those of the withdrawn vehicle series, thus driving the improvement of safety and performance design indicators. The value retention rate of several micro / small pure electric vehicles has slightly increased, but the energy consumption has increased, which makes the price performance ratio slightly improved.

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1. Overall trend: the popularity of new energy vehicle users is heating up, and the popularity of pure electric vehicles has rebounded

First, let’s take a look at the overall trend of new energy vehicles. In June 2022, the number of new energy vehicle users’ purchase intentions increased by 29.2% month-on-month, a month-on-month increase of 20.7% compared with the previous month, and the market popularity continued to rise and the growth rate continued to expand.

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Xpeng Motors has a sales volume of nearly 70,000 in half a year, securing the top spot. Neta Motor is the biggest dark horse, with a sales volume of 63,000 in half a year. It is the runner-up. The bigger surprise came from NIO, which is at the bottom of the five companies. NIO will be in 2021. In the first half of the year, it was the first place in the list of new forces’ achievements. However, considering that the average selling price of NIO’s products exceeds 400,000 yuan, the consumer population itself is limited, and the impact of the epidemic, especially in the first half of this year, NIO is still in the period of product shortage, and it is rare to achieve year-on-year growth.

In March, the price index of the pure electric market was 95.83, a year-on-year increase of 4.95% and a month-on-month increase of 4.92%;

In March, the price index of the pure electric small SUV market was 107.00, a year-on-year increase of 15.89% and a month-on-month increase of 5.60%;

The price index of the plug-in hybrid market (including extended range) was 93.83, down 0.48% year-on-year and up 1.36% month-on-month;

The price index of the plug-in hybrid compact SUV market (including extended range) was 89.14, a year-on-year increase of 0.66% and a month-on-month increase of 1.41%.

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Market sales performance

1. The terminal sales of new energy vehicles have recovered, and the year-on-year growth has nearly doubled

In May, the terminal sales of new energy vehicles recovered, and the overall market increased by 27.4% month-on-month and 90.7% year-on-year, almost doubling. Among them, the sales of smart cars also increased, up 41.1% month-on-month and 126.3% year-on-year, accounting for 34.7% of the overall market share, although not as high as March’s highest level of 39.4%, but in terms of performance in the past 12 months, it is also high .

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